Our Story

Amal Eid, her Story dates back to Italy 2014, when Amal decided to study Fashion. Soon, Amal decided to settle in Egypt and established her brand Amal Eid, designed with love and passion. She loves to travel in search for unique fabrics. She is designing for cause. Embroidered pieces are all handmade. These pieces are locally embroidered by Egyptian Women enabling them to support their families with their beautiful handcraft. Today we can proudly say that are simple yet elegant and affordable, empowering the confidence of the woman who wear them.